¡Hablemos! Is a Spanish language school based in Poland. I’ve been asked to create a visual direction for a brand. The work includes a logo design with a submark, key visual, stationery, brand guidelines and merchandise design. We’re also planning to create a website and learning materials.
A brief from a client was based on gaining knowledge through play and having fun. The important aspect of a school is also attention to a conversation, which is usually missing in a learning process.
A brief from a client was based on gaining knowledge through play and having fun. The important aspect of a school is also attention to a conversation, which is usually missing in a learning process.
Logo design & key visual
I've decided to create a typography based logo with graphical elements. By including the speaking clouds, I highlighted the important aspect of talking during classes. Design itself is playful and less academic than the competition. The font is soft and smooth. The colour scheme includes bright shades along with a navy and white.
The key visual is based on a pattern created from a multiple logo submark. It can appear on adverts and merchandise products in a fun, playful way. To don't overwhelm the logo, it should be placed with a good distance, ideally in a corner.
