Evolving Smiles is a clinic with luxurious family dental services. The mission of a brand is to change people’s smiles and provide the best professional and friendly experience. Empathy and growth are very important values. The brand colours are elegant and neutral. Dots around the first letters of a company name are a representation of a simplified representation of a top and bottom jaws. It’s minimal and not obvious way to reflect the dentist profession. The logo itself has a few variations to fit in every space. Typography is minimal and a bit rounded to highlight the friendly character of a company.
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