Alphamoon is a Polish company who specializes in AI solutions for businesses.
As a member of 3motion Agency team, I've been ask to refresh the visual appearance by creating new logo, key visual, font sets and general look.
Logo Design
The logo is based on the monogram mark, which shows the combination of the brand name initials (‘A, M’) and shortcut of Artificial Intelligence (AI). Combination of rounded and colourful mark with geometric font keeps the professional look. The idea behind the rounded shapes is to keep them smooth and user-friendly and differentiate the brand from the competition. The logo font Codec Pro designed in 2019 is a modern version of Futura, with a bit softer lines at the edges. Creative aspects of the brand showed by purple and bright pink shades, are matched with vibrant blues and darker purple navy tones. The Dark purple shade of the logotype sits between the bright, dynamic colours of the mark, and a business and professional character of a dark blue navy shades. The gradient on the logo elements represents the learning process.
Key Visual
The Key visual is a pattern made from the logo elements. The idea is to correlate with the gradient meaning (which is a process of learning). The shapes are moving from the chaotic composition to the structured rows of elements. It shows how the collected data can be sorted, with use of artificial intelligence, and deliver clear, catalogued information. The Key visual should be used in light grey colour when showed close to the logo. It has been designed to complement the logo, not to overwhelm it. A Coloured version can be used on a banner, when the logo is not present. The elements should be zoomed to avoid the dappled pattern effect. The key visual should be placed in the corners of the composition.
Contact me if you need help with rebranding or visual identity for your new business.